The New Magazine Photographer

1 06 2010

I recently listened to an excellent interview with noted photographer Nevada Wier on Matt Brandon’s podcast Depth of Field. In that interview Ms. Wier asserted that magazines are no longer as important as they once were as a proving ground for the aspiring professional photographer.

Magazines were in ascendance from the 1930’s through the 1950s having reached their peak in the 1960’s and 70’s. But with the arrival of television and now the Internet, the magazine lost its prominence. And with the rising costs of production, printing and distribution more and more print publications have failed, are failing, or are migrating to the web.

However, Ms. Wier may need to reconsider the importance of magazine work for the photographer. As the iPad, Kindle, Nook and similar electronic tablets and readers gain popularity people are actually reading full-length books on these devices, and asking for more. And what they are reading is often illustrated with photographs—still photograph and photo essays. In fact more than 30% of the books sold this last year by Amazon, were for its Kindle reader! This is significant because these electronic books and periodicals are not free. The reader must purchase the book or pay for a subscription to the periodical. And this means an economic model may be emerging that will make it possible to  pay for photography, illustration, reporting and writing at rates that are fair and reasonable and thereby make it possible for the photographer (artist) to make a decent living. If this occurs, it will mean that magazines (online) may again become an important starting point, proving ground and source of income for the professional photographer. I sure hope this happens and soon.

© 2010 Michael Maurer Smith

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